amazing television commercial
February 12th, 2006
this is one of the best islamic reminders i’ve seen in the form of a very short television commercial (you can right click and do save as if just clicking it doesn’t work). if you don’t speak arabic, the verses being recited are in surat al-qiyama (75:26-35). the text at the end reads: “اقم صلاتك… قبل مماتك” – which means, “establish your prayer… before your death.”
wow. i didn’t know they made commercials like these.
Although technically well done, I don’t believe scaring people of death is a good way to convince, as said in Arabic:
الترغيب لا الترهيب
What do you think?
i think both arguments are valid — because i heard that the two ways to bring people close to Allah and close to deen are, as you said, “الترغيب and الترهيب” — which is more effective i guess depends on the person and the time for that person. when the Prophet (SAW) first called to people in makkah, he warned them about Hellfire from the very beginning also.
but yeah, some sheikhs and da3iyas (like 3amr khaled for example) tend to focus more on “الترغيب” and have amazing responses (here is why we should love Allah, look how much He loves you, don’t you feel you should love Him the same, look at the sa7aba and how they carried on their lives, look at the Prophet (SAW), don’t you wish you can meet him, etc). yet others will focus on “الترهيب”, and some give focus to both.
so… Allahu a3lam
slamo 3likoooo
.. ro7 salli ba2a w seebak men elli 3ammal tchayet m3ah da w seebo ysalli howa rakhar 
eh yabni el 7lawa de .. saba7 el ro3b
slamokkaaaa ya sidi
Our Master Muhammad (SAW) said that a smart man is one who remembers death often. Unfortunately, death has now become a taboo, and people like myself fall into heedlessness regarding it. In reality, it is door thru which we must pass in order to meet our Lord. The Awliya describe death as the most anticipated moment in a mu’min’s life, as he/she will meet their Mahboob e Haqiqi. It also serves as a deterrent to committing the most atrocious crimes in the universe, disobedience of the Creator – as we all know that the signs of judgement day will be manifested immediately after we die .. in our grave.
Anywhoo. what I really wanted to say was that the Urdu equivalent of the phrase mentioned above has a bit of a twist:
“Namaaz pardho, qabl is key (or, is sey pehlay) ki tumhari namaaz pardhi jai”
Translation: Offer prayers before prayers are offered over you
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The recitation in the commercial was interesting. I didn’t know that some don’t insert a pause at ‘wa qeela man roq’. It sounded different .. in a good way
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sub7anAllah, you are right… i didn’t even notice the lack of a pause
the reciter is sheikh ahmed ibn 3ali al-3ajamy by the way.